The “Full-Stack Startup” and Jiro’s Dreams of Sushi

Five years ago, Chris Dixon coined the “Full-Stack Startup” to describe the new wave of companies like Uber looking to upend entire industries through building a new, vertically-integrated stack. The basic idea is this. Traditionally, as startup founders we see ourselves as toolmakers because we build software and that’s what software is best suited for. … Continue reading The “Full-Stack Startup” and Jiro’s Dreams of Sushi

What startups get wrong about public relations

This article was originally written for MarTech Series in April 2018. I changed the title and I’m re-posting it here. Hope you like it! If you are looking for media coverage, you’ve come to the right place. Successful PR is simple. Here are the steps. Generate interesting stories consistently. Pitch your stories to writers who … Continue reading What startups get wrong about public relations