This article was originally written for MarTech Series in April 2018. I changed the title and I’m re-posting it here. Hope you like it! If you are looking for media coverage, you’ve come to the right place. Successful PR is simple. Here are the steps. Generate interesting stories consistently. Pitch your stories to writers who … Continue reading What startups get wrong about public relations
Mark Zuckerberg’s news feed in 2006 (source: Slate) Last Friday, Facebook’s Head of News Feed Adam Mosseri announced that Facebook will begin prioritizing content created by friends and family over content from the media, brands and other Pages since space in the News Feed is limited. This is a good long-term move for Facebook and I … Continue reading How Facebook saved the news industry
A new approach to storytelling One of the most frustrating aspects about being a maker is telling the story of what you’re making. You toil away for years obsessed with your project. You want the world to know about it so you post something here on Medium and nobody reads it. You pay a fee … Continue reading Why Upbeat is building the future of PR
Ricky Yean 